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Volume 77, Issue Filling Up Your Summer Vacancies It might be due to nicer weather in the forecast or just because the end of the end of the school year is approaching (whether you have kids or not?); vacation planning seems to take on a new high for everyone. Even though my husband and I prefer to plan our vacation in the fall time frame, we still like to take to the road for some adventures during summer months. As for you, the Innkeeper, it is “crunch-time” to fill spaces on the booking calendar still looming during the summer months. Lay out the booking calendar on the table and list out dates where you see voids. Determine if there are reasons for these voids: example, does weather play a part, too much rain, very hot, not warm enough? Are most of your bookings centered around some special event(s) your area draws visitors? Are you a good stopping point on the way to a National Park, there by most of your guests are just one or two night stays? If these are reasons travelers use your Inn then it is time to stimulate their interest in your region and your establishment. Create inviting “Packages” for weekend and week long stays with you and outline some exciting activities and opportunities to explore your area. Have a list, and perhaps discount coupons, for local restaurants, museums, parks, etc. in your area. Be prepared to suggest special entertainment that might be going on in the area. Also, point out walks or rides your guests might enjoy during their stay. You may wish to create/design an electronic brochure of “packages” that can be edited from season to season so that advertising this “deals” is not so time consuming each time you wish to provide these options. PRODUCT SPOTLIGHT – “The Fresh Spa” Look
INNKEEPER'S TIDBIT – Outdoor Ideas for the Front Yard When you purchase any outdoor décor items for the front of your Inn it is important to use the same decorating principles that you would use inside the home. The colors you choose should co-ordinate with the color of the outside of your Inn . This also holds true for buying ornamental plants that have vibrant color leaves. Think of decorating the front yard as if you where painting a picture, you want all your outdoor décor colors to flow together. RECIPES – Baked Eggs Santa Fe Style
Customizing Bath Amenities with Your Logo Personalize your bath amenities with a customized label just for your own Inn or Country Club. BB Amenities will put your name and logo on all amenities with a minimum order of only 200 pieces (20 units). We can do color or black and white. Send us your logo and we will send you a custom sample label before you order. This is the ultimate in personalization and communication to your guests. BB Amenities looks forward to serving you for all your bath and guest room amenities. If there is something we do not presently offer, we will be happy to try and source it for you. BB Amenities supplies that special touch your guest love so much! Each month BB Amenities will publish a new Newsletter with ideas and shared ideas from other B and B and small inn proprietors. If you have ideas to share please send them to bbamenities@entouch.net. Thank you. |
